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His Toy Store serves families across NYC

December 14, 2015

In this season when we celebrate God's generosity to us through the gift of His Son, we're so thankful for those in our community who have responded with radical generosity to our neighbors in need. 

On December 5 and December 12, you enabled us to serve families in need through His Toy Store, distributing more than 2,600 toys at 9 pop-up stores across the city.

Hundreds of volunteers and affiliate staff worked to host the stores, doing everything from setting up the toys and gift-wrapping stations, providing childcare and Christmas treats for the parents as they shopped, and engaging everyone who came to shop with a joy and love. 

We love the His Toy Store outreach because it's not just a one-time giveaway. His Toy Store gives parents the opportunity to shop with dignity for toys for their children, and also connects them with affiliates and year-round resources, including after-school programming, job training and GED preparedness, meals and housing, and other forms of support as they navigate challenging situations.

We are so grateful to everyone who donated to stock the stores with toys and volunteered as part of a His Toy Store committee to make the stores happen. More than 400 volunteers served at the stores, including 43 committee chairs and members.

Please continue to pray for the families we engaged at the stores, that they would connect with our affiliates for support and a caring community throughout the year. 



  • "The place was beautifully decorated and I heard from many parents that it truly looked like a store. They loved the toy selection and felt very blessed. The first parents were a bit anxious to go to the store on their own and getting lost. They complimented the great service. Parents also noted how this year you all went out with the snacks. A few of them said to me: is this really for us? I kept telling them that it was for them." — Tatiana, Staff, Operation Exodus
  • "As always, words could not express the gratitude and 'favor' of God you have shown through the years to the children at our residence. There is nothing more memorable than seeing a child's face light up as they open up a new toy." — Staffperson, family shelter in Brooklyn 
  • "The smiles on the guests' faces... many of them expressed how thankful they are for this experience. It was a joyful day!" — The Father's Heart
  • "Lots of happy parents. Amazing volunteers and overwhelming gratitude from The Salvation Army staff."   The Salvation Army


About the Stores

We worked with our non-profit affiliates and other church and community partners to host 9 His Toy Stores across the city.

  1. Living Waters Store (Brooklyn). We worked with Living Waters & Teen Challenge, and volunteers from Apostles Brooklyn. 
  2. Holy Apostles Store (Chelsea). HFNY affiliates invited to represent their programs at store were Young Life, Graffiti, and Salvation Army. Volunteers from Apostles Union Square served. 
  3. Betances Store (South Bronx). A House on Beekman represented as an affiliate, and volunteers from Redeemer West Side served.
  4. W83 Store (Upper West Side). Our affiliates The Open Door & Operation Exodus participated, with volunteers from, with volunteers from Redeemer West Side?. 
  5. The Father's Heart Store (LES). Affiliates represented included The Father's Heart and Bowery Mission Transitional Center. Volunteers from Redeemer Downtown served.
  6. Hope Center Store (Harlem). Affiliates included The Bowery Mission, NYC Relief, and Exodus Transitional Community. Volunteers from Redeemer East Side served.
  7. Salvation Army Store (East Harlem). Affiliate representation included The Salvation Army East Harlem, with volunteers from Apostles UES & UWS. 
  8. NY Chinese Alliance Store (Chinatown). New store this year! Our affiliate Center for All Abilities hosted, with volunteers from Redeemer Downtown. 
  9. Park Slope Tabernacle Store (Brooklyn). New store this year! Organizational representation included families invited by TGC Park Slope, Young Life, and Recovery House of Worship. Volunteers came from TGC Park Slope. 



Click here for more photos from the stores


Related Affiliates: The Salvation Army His Toy Store Center for All Abilities